Monday, November 23, 2015

Hasbro Sent Us a Big Box of Star Wars Toys to Convince Us to Join the Dark Side

Since launching a full-on barrage of Star Wars merchandise on Force Friday, Hasbro's had its hands full. As the first new film-based Star Wars toys and collectibles in a decade, anything with The Force Awakens branding on it has been a hot commodity at retail. It's nearly impossible to find all the figures in stock, and what you do find has been picked clean by eager fans and collectors hoping to be among the first to complete the new collection. Sure, there have been a few pieces that linger (mostly Chewbaccas in any size in my part of the country), but for the most part, if you don't have an inside tip at FedEx or UPS, you're often left scrambling in the hopes of getting anything from the latest shipments. Fortunately, being a member of the toy collecting press does come with some perks to help take the pressure off. Back when Force Friday kicked off, Hasbro reached out to a number of outlets and asked editors to pick either Light Side or Dark Side. There was little else in the communique to hint at what we might be making this choice for, but it wasn't a very hard decision to make. Though the good guys are the ones you want to root for in the movies, Star Wars' bad guys have always had some really cool designs, and have typically made more interesting toys. I mean really, which would you rather have, an old man in a brown robe or a bad-ass in green armor with a jet pack? Yeah, that's what I thought. Continue reading…

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