'Batman vs Superman' Introduces You to Vegan Genius Lex Luthor in New Viral Marketing

Jesse Eisenberg’s casting as Lex Luthor in Batman v Superman: Dawn of Justice raised more than a few eyebrows — Eisenberg is typically known for playing nebbish, fidgety characters, but if the trailers for Batman v Superman are any indication, it looks as though Zack Snyder put those qualities to interesting use, giving us a Lex Luthor unlike any we’ve seen before. If you’re curious to know more about Eisenberg’s Luthor, this latest piece of viral marketing sheds some light on what Snyder and Eisenberg are doing with the notorious Superman baddie. Continue reading…