Every time you see a logo for anything, whether it be on a soda can or a movie poster, you are looking at the result of a lot of hard work. Specifically, you’re looking at a design that was reached over time, with a designer and a company going back and forth until they reach a final goal. Any official movie logo is only one of dozens that was created. For those who like to see how this particular portion of the movie sausage is made, a new interview with artist Fede Ponce should prove enlightening … especially when you see how many of his ideas for the Iron Man logo didn’t make the final cut.
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